Associations Now, September 28, 2021
Membership value didn’t pause during the pandemic—it evolved fast. In this webinar recap by Associations Now featuring CEO, Lowell Aplebaum, membership leaders share what actually worked: Wharton PE/VC stayed close to members with a rapid, constantly refreshed webinar series; ANA found “silver linings” in virtual conferences by expanding access beyond just senior attendees; and the Society of American Archivists built a relief platform that helped members support each other. The throughline: relationships and community are still the real differentiators.
Read the full article for practical ideas you can adapt right away.